ABOUT
Service Corporation International (SCI) is North America’s largest provider of funeral and cemetery services, with shares traded on the New York Stock Exchange under the symbol SCI. The company has revenues of over $3B and operates nearly 2,000 properties in the United States, Canada and Puerto Rico. SCI has a 16% market share in a $19B overall market. The company has grown EPS from $0.65 in 2011 to an estimated $1.51 in 2017 and has had 9 straight years of stock price growth providing a 5-year shareholder return of 180%. The company has been headquartered in Houston since its inception in 1962.
THE POSITION
The Head of Marketing is responsible for developing an enterprise wide integrated marketing strategy to drive revenue. This role will lead a team of digital, direct brand marketers in house, and manage supporting agencies in the development of SCI marketing programs. This role will work collaboratively within a decentralized management structure to drive creative and adaptable campaigns at the corporate and field level supporting regional differences. The Head of Marketing will work directly with sales to evolve a lead generation and nurture program that creates better leverage from the sales team. The overall strategy created will drive consumer/customer engagement, measured ROI and efficient use of data. This position reports to the SVP, Sales and Marketing and is an officer of the company.
REQUIREMENTS
- Experience as an executive leader responsible for marketing services/products to consumers in a distributed network/sales force, multi-state/multi-site models with field/market-based organizations
- Expert in designing integrated data-driven marketing/lead generation program strategy based on use of marketing technology that enables constant measurement and optimization
- Experience gathering and utilizing Voice of Consumer data and research in
marketing program design - Some experience in marketing to women as a key decision-maker and influencer
- Experience in leveraging the digital channel as a portal for customers to receive information before purchasing, building brand construction and capturing leads
- Proven multi-channel marketing background with a strong emphasis on integrating digital marketing and technology to drive lead generation for large sales forces and to foster customer engagement
- Must have extensive experience leading the development and design of performance marketing teams of 20+ as an executive
- Proven ability to drive consensus and partnership in a decentralized operating model
- Must be an executive level problem-solver capable of leveraging resources across
multiple functions to solicit input from stakeholders and develop simple and concise solutions to complex problems - Must possess a high level of emotional intelligence capable of working closely with a
broad selection of teams and constituents simultaneously - Recognizes and shows respect for other people, ideas and perspectives
- Actively seeks to positively resolve interpersonal disagreement and conflict
- Earns credibility of others by effectively communicating verbally and in writing
- Listens and fosters open communication through questioning, dialogue, and sharing
- Positive, self-starter attitude and desire to exceed expectations at every opportunity
DUTIES & RESPONSIBILITIES
- Participates in and drives strategy as the primary stakeholder in the development of an integrated, data-driven marketing program across the enterprise
- Responsible for improving measurable and repeatable results across the enterprise in accordance with stated company goals
- Works closely with Executive stakeholders to maintain and improve the current brand positioning
- Manage and evolve marketing team to become a high performing organization with a service, results-oriented culture
- Builds enterprise wide integrated marketing programs that span the customer journey based on data driven consumer insights that are utilized to drive lead generation, cross/up sell opportunities
- Responsible for continuous evolution of the enterprises digital marketing strategy, including 2000 websites to further improve SEO
- Responsible for managing campaign optimization via teams assigned to specific channels of distribution (performance marketing, digital marketing, brand marketing).
- Responsible for building marketing products/programs and supporting processes that can be distributed in a scaled environment for approximately 2,000+ locations in 100 markets across North America
- Responsible for managing the interaction and effectiveness of agencies that design
and build marketing programs or place media - Performs marketing, messaging, packaging and campaign research with both
consumer and the field audiences to ensure success of programs - Drives the development of new insights from data and leverages those insights into actionable/operationalized programs
- Drives the development of new insights from data and leverages those insights into actionable/operationalized programs
- Works closely with sales, field executives and operations to ensure alignment and implementation
- Leverages knowledge of all types of media and consumer behavior to develop
marketing mix allocation for multiple segments of our clients with differing strategies
and target consumers. - Drives the utilization and optimization of data and our technology platforms to scale programs while building programs that reside on these platforms and deliver desired program margin
- Manages day-to-day activities associated with all consumer marketing efforts,
including, project management, creative development, cross-functional
implementation, campaign tracking and reporting as necessary - Assists with financial projections and budgeting process
- Manages brand guidelines to ensure all vendors and internal audiences follow them
and update them as necessary - Provides on-going development, coaching and performance feedback for direct
reports
NON-DISCRIMINATION
Our client and Buffkin / Baker firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status or any other protected category pursuant to applicable federal, state or local law.
Buffkin / Baker
10 Cadillac Drive
Suite 190
Brentwood, TN 37027
Phone: (615) 988-2587
Jen Bradley
Associate Partner
Phone: (615) 988-2583
Cell: (615) 478-9919